As the co-owner of a female-led real estate firm in Dubai, I have witnessed firsthand the profound and often understated influence that women have in property transactions. In a continuously evolving landscape of gender dynamics, it's crucial to recognise and celebrate the impact of women in the real estate sector. Through my experience, women have emerged as the definitive decision-makers in buying property in Dubai, and this shift has had significant implications on the industry.
The Rising Influence of Women in Real Estate
Over the past two decades that I have been operating in the industry, Dubai's real estate market has undergone remarkable growth and change. In this dynamic landscape, the role of women in property transactions has significantly evolved. Historically, property sales were perceived as a male-dominated arena, with men often seen as the principal decision-makers. However, this narrative is quickly changing.
Today, women are not merely active participants in the real estate market but are the primary decision-makers in numerous property transactions. Whether single, married, or part of a family, women bring a distinct perspective and set of priorities that shape their property choices. They are increasingly educated, financially autonomous, and self-assured in making substantial investment decisions.
The Emotional and Practical Dimensions
Women approach property sales with a strong sense of emotional maturity and practical considerations. Their decisions are often driven by a profound sense of care and nurturing, ensuring that the property they select meets the needs of their family and aligns with their long-term objectives. This holistic approach encompasses several decisive factors:
- Safety and Security: Women prioritise the safety and security of their families above all else. They meticulously assess the neighbourhood, the presence of security measures, and the overall environment of the property. This focus on security ensures that their loved ones can reside comfortably and without fear. This is especially crucial when living as a visitor to an unknown country and in a transient community.
- Community and Amenities: Women are more inclined to consider the availability of community amenities such as parks, schools, healthcare facilities, and recreational centres. They understand the significance of a supportive community and its role in enhancing the quality of life.
- Aesthetic and Functional Appeal: While aesthetics are important, women also pay close attention to the functional aspects of a property. They evaluate the layout, space utilisation, and practicality of the design to ensure it suits their lifestyle and daily routines.
- Long-term Investment Potential: Women are adept at assessing the long-term investment potential of a property. They consider factors such as the growth prospects of the area, future infrastructure developments, and the potential for property appreciation.
Women as Negotiators and Influencers
One of the most significant shifts in the real estate industry is the growing recognition of women's negotiation prowess and their ability to influence property transactions. Women are natural negotiators, often bringing empathy, patience, and strong communication skills to the table. These attributes enable them to navigate complex negotiations and secure favourable deals.
In many households, women spearhead property discussions, conducting thorough research, comparing options, and making informed decisions. Their influence extends beyond just choosing a home; they also play a crucial role in selecting real estate agents, evaluating financing options, and managing the overall buying process.
The Role of Female Real Estate Professionals
As a female-owned real estate company, we understand the importance of having women in pivotal roles within the industry. Female real estate professionals bring a unique perspective and approach that resonates with female clients. They can relate to the concerns and aspirations of women buyers, providing personalised guidance and support throughout the property transaction process.
Our team is dedicated to creating a nurturing and empowering environment for our clients. We prioritise building trust, understanding individual needs, and offering tailored solutions that align with our clients' goals. This empathetic and client-centric approach has earned us the loyalty and trust of many women who value our commitment to their well-being and success.
Encouraging Women's Participation in Real Estate
To further enhance the role of women in property sales, it is essential to encourage their participation and representation in the real estate industry. This involves providing opportunities for women to assume leadership roles, offering mentorship programs, and fostering an inclusive and supportive work culture.
By empowering women within the industry, we can create a ripple effect that inspires more women to enter the field, whether as buyers, investors, or professionals. This, in turn, will lead to a more diverse and dynamic real estate market that better serves the needs of all clients.
In 2023, our company, Exclusive Links, proudly spearheaded the inaugural female mentoring initiative led by Property Finder, aimed at fostering more female leaders in the real estate industry. This program was introduced in response to a striking disparity: while women constitute 60% of the real estate workforce in Dubai, they represent a mere 3% of its leadership.
Dubai’s Commitment to Female Empowerment
Living and working in Dubai since 1998, I have only ever been met with inclusion in an industry that is still considered a ‘man's world.’ Despite being in the Middle East, Dubai is remarkably progressive in its support for the female population and women leaders. The city is committed to promoting equality, recognising the invaluable contributions women make across all sectors.
The evolving gender dynamics in property sales underscore the pivotal role that women play as decision-makers. Their influence extends beyond mere participation; they shape the market through their thoughtful, rounded, and forward-thinking approach. As the owner of a female-owned real estate company in Dubai, I am proud to witness and contribute to this positive change.
By recognising and embracing the strengths of women in property sales, we can create a more inclusive and equitable real estate industry. Together, we can build a future where women are not only seen as key decision-makers but are also celebrated for their invaluable contributions to the market.
Zarah commented on this article https://property.constructionweekonline.com/breaking-biases-the-rising-influence-of-women-in-real-estate/
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